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iNTEGRON/Convention on behalf of Messe Berlin GmbH

Our Convention on behalf of Messe Berlin GmbH:

Economy Accommodation Forum organised for the ITB Berlin - the world's leading travel trade show  
Great new savings on business trips

Event was held on the Wednesday of the ITB Berlin (5.3.2008) from 3:00 - 4:00pm in Hall 4.1

Budget Hotellerie Growth Trend - Big Savings Opportunities on Business Trips

The trendsetters in the budget hotel sector promise new savings for commercial travel agencies and business people on the move! What is it about their concepts that's so attractive? What draws in the smart-spenders amongst travelling business people? Two star accommodation has become the fastest growing market sector.

Share points of view with a top-class panel from the hotel and hostel sector!

The event was presented by Macy Marvel, Professeur from the Ecole hôtelière de Lausanne, with an introductory greeting by David Jones, WYSE Travel Confederation.

Taking part:

* Gerard Greene (CEO, YOTEL Ltd.)
* Colette Ambiehl (Senior Consultant, MKG Hospitality Group),
* Michael Mücke (Managing Director, Accor Hotellerie Deutschland GmbH, General Director Suite Hotels, All Seasons, Ibis, Etap, Formule 1)
* Philippe Weyland (Managing Director, Motel One AG),
* Oliver Winter (Managing Director, A&O Hotels & Hostels Holding AG).
* David Jones (Director General, WYSE Travel Confederation)
* Moderation: Macy Marvel (Ecole hôtelière de Lausanne)

Two star accommodation: the fastest growing market sector worldwide. The accommodation sector presented from the perspective of tourism providers, travel agents and media.

So what's new?

An initial impression of the sector can be obtained from the new, in-depth survey conducted by STAY WYSE among travellers in the below-30 age group*: 1.6 billion overnight stays per year worldwide and anticipated 70% worldwide growth in the market for the below-30 age group from 2005 to 2020, particularly in China and India (source: WYSE Travel Confederation).

Aims of the event:

Economy Accommodation was thus a key theme at ITB Berlin 2008. The world's leading travel trade show has been the main meeting place for key market players since 1966. With 109,000 trade visitors and nearly 11,000 exhibitors from more than 180 countries, ITB Berlin is where business transactions and developments valued at EUR 5 billion took place in 2007.

The new Trends & Events segment in Hall 4.1 welcomed exhibitors from the following industry branches:

Budget hotel chains
Budget design hotels
Youth hostels
Internet portals

Here you could learn about the latest products and discover key trends. You could take advantage of the opportunity to meet with exhibitors and trade visitors in the ITB Economy Accommodation Lounge.

You can find an overview of other trade events on the subject of business travel in the following
    - Economy Accommodation press folder

     - print -


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